So...have you heard of the new Motrin Ad? As a babywearing mom, I was a little upset to see it. If you wear your baby CORRECTLY, there is no back pain. It's not a fad, people from all over the world have worn their babies for hundreds of years. It's smart. It keeps my baby happy. All of us have benefited. The only thing I ever bought Motrin for was the children's earaches, which they got less of when they weren't being touched by other people because I was wearing them. Perhaps their next commercial will be an apology.
Sunday, November 16, 2008
Motrin-gate
Posted by Jillian at 9:08 PM
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5 comments:
Yeah that's a pretty bold ad to make! I never wore Sawyer, I didn't even think of it (no one did where we lived- but everyone seems to around here); but I was hoping to try the moby wrap with the next one (i was thinking it'd help drop baby weight faster, too :). I mean I kinda see what they mean: even just wearing the snugli with Sawyer in it when we'd go hiking, etc, it WAS painful to me... I just thought it was a bad style pack. Or that I've been in 2 car accidents that ripped up my back/neck... but anyway I stand by your point, that humans have been "wearing" their babies in many cultures throughout history, so this ad is really lame claiming it as a fad.
Usually, the pain is caused by uneven distribution of weight. My back hurt when I wore Zach in Snugli as well, but I made my wrap with Chayce, and fell in love. I was even able to wear her til she was 2 (while pregnant with #3), and no pain. A well-thought out carrier can make all the difference.
That's obnoxious. The only time I experience back pain because of my kiddo is when I DON'T use my baby carrier...because then I'm holding her with one arm on my left hip, which makes my right hip all wonky and it hurts. Silly Montrin.Let's boycott.
OK, whom do we write!?!?
I have a sling- and that can give me back pain if I'm wearing a 20lb baby for three hours, but just walking around carrying 20 lbs for three hours would probably give me back pain.
I agree that I've not had any pain from the moby wrap.
I never really liked the snuggly things- they were always difficult to get the straps right, never convenient for nursing (LOVE the sling for that!) and I always felt like my baby would fall out of it!
Grumble. Again, whom do we write?
Well, I didn't write, but plenty of others did! Here's an excerpt:
J&J pulls Motrin advertisement after Internet protest from consumers.
The Wall Street Journal (11/18, Wang) reports, "Johnson & Johnson (J&J) pulled an online advertisement for its over-the-counter pain pill Motrin after it triggered protest on the Internet from consumers who thought the ad was an insensitive portrayal of women's pain." The ad launched last weekend, and "was geared toward mothers who get back pain from carrying their babies in slings." Viewers were angered by the ad, however, saying that it "trivialized women's pain and the method of carrying babies." Using "blogs, the video-sharing site YouTube and Twitter, a free social-messaging tool," they "quickly objected" and "called for consumers to boycott the medicine."
Consumers were particularly "offended by the suggestion that they carry their babies to be 'fashionable,'" Lisa Belkin noted in the New York Times (11/17) Motherlode blog. They also "vehemently disagreed with the phrasing that 'in theory' carrying your baby around is a good idea," as the ad stated. In response to the online protest, J&J pulled the ad from its website and "bloggers who had spent the weekend posting their displeasure" received an apology email from Kathy Widmer, VP of Marketing at McNeil Consumer Healthcare, the J&J subsidiary that makes Motrin. The email stated that J&J "had intended to demonstrate genuine sympathy and appreciation for all that parents do for their babies."
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